Core message draft 02

• Most people are broken: overweight, chronic knee/hip/shoulder pain, diabetic, IBS, ulcers, acid reflux.
• You can fix all this and look sexier, feel healthier, and be fitter than you ever thought possible.
• You can have all this just by eating real food and training intelligently 1-2 hours per week.

The core of my message

Inspired by reading the first few pages of "Made to Stick: Why Some Ideas Survive and Others Die":

First draft:

• You can live pain-free again.
• You can be healthier, fitter, and sexier than you ever thought possible.
• You can have all this just by eating real food and training 1-2 hours per week.